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Lukas Kozel

Managing Director & Co-founder

Apr 2018     5 min read

Why you need a professional website even if you do not sell online?

Because eight out of ten people will search you online before they decide whether co contact you or not.

Once again: 80% of people start searching online and only then decide whether they want to contact you or not.

Despite we can clearly see how dramatically our behaviour has changed over the last years, we can still find managers and entrepreneurs who do not believe it is important to invest into their online presence. Sadly. However, often times it is only a matter of a few minute discussion to make them realize what they thought is actually wrong and harms their business. That’s the reason for this article. So why you should work hard on building your image online even if you are not a traditional e-commerce?

Benefits of having a professional website

You don’t need to be an expert to see that more and more people use internet to find a solution to more and more of their problems. That is why they expect to find you online and this alone should be enought for a true business professional to understand why it is inevitable to start building a professional online presence.

Be discovered

Why websites that were built ten years ago don’t work anymore? Because they were designed as a summary of what you offer with a list of simple bullet points. Today, this kind of websites is obsolete because customers simply can not find them. Contrary, well-planned, thought out and designed website reflecting target customers and portraying benefits of what it is that you offer using the right keywords (SEO) enables you to be discovered at first positions of google search result page. People don’t search for your company name. They search for a solution to their problem and that is exactly why you need to offer an answer to this to make it easier and convenient for them to find you.

Good first impression

Your wesite is an equivalent to the store front. It takes less than one second to make a judgement about you for people. This judgement that is going to influence the whole relationship you are going to have, if there is going to be any relationship, takes less than a blink of an eye. Looking visually attractive to impress your customers is what separates professional organizations from amateurs. It is also why “love at first sight” exists and it is why you should use this our emotional characteristic to your benefit.

Nurture relationship

Whatever it is that you offer, it exists to solve a problem of some kind. An old famous marketing line says “people do not shop for drills; they shop for holes in the wall where they will put photos of their children.” Your website is a perfect place - potentially an infinite space - for you to talk about all your products’ benefits and positives of cooperation with you. The second your potential customer starts searching for a solution to their problem, he can find you in the results and once you, it’s an incredible opportunity for you to establish yourself as an expert and a friend who can help him. Then, i is only a matter of time once he is back and ready to do business with you.

Build credibility

Trust is likely the most important element of business. No one ever does business with somebody who can not be trusted. Website is a perfect tool to prove not only your level of professionalism, but also show that what you say is true and thus you are the one who can be trusted. There are many ways to do this; from testimonials to case studies to certificates and other things, website enables you to design a perfect buyer’s journey and fill important pieces with the right information to persuade potential customer that you can hold your word.

Home and 100% control

Social media and pre-designed sites are good and for sure they are big asset, especially social media, and you should use them to your benefit. However, there’s a catch: if something is owned by somebody else, they can change everything at any time holding you hostage. Social sites release updates almost every week and regularly even reinvent themselves with huge transitions forcing you to adapt visually, functionally and else. Your own website, as opposed to that, is you home that you can dwell on. It looks as planned, it works as planned, no matter what. Moreover, it enables you not only to communicate, promote yourself and build relationships but also to provides many functionalities that will help your daily business (file management, HR and CSR activities etc.).

 " It is pointless to be good if nobody knows about you ."  

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Summary

Saying that you don’t need a website because you don’t sell online or customers can find you in online databases is delusional. A professional website that is 100% under your control, that works under all conditions on all devices enables you to attract people that you keep losing because they simply can not find you online or they can find you, but what they discover is less than appealing and sending them to your competitors instead. Let’s do it the right way.
_

Empty

Solves who you are.
The Brand DNA is a strategic document describing your brand, your business and your audience so you can make right decisions more efficiently.

More...

 

Solves how to present who you are.
You only have one chance to make a great first impression so you better do it righ. With a professional presentation you just can not do it wrong.

More...

 

Solves how to present who you are online.
If you want to be a successful organization and you still do not have a well-designed website, you are doing it wrong.

More...

 

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  PRE LEPŠÍ ZÁŽITOK OTOČTE VÁŠ TABLET DO HORIZONTÁLNEJ POLOHY, PROSÍM.  

Apr 2018     5 min read 

Why you need a professional website even if you do not sell online?

Because eight out of ten people will search you online before they decide whether to contact you or not.

Ešte raz pre zdôraznenie: až 80% ľudí hľadá najprv na internete a až na základe zistení sa rozhodne, koho osloví.

Despite we can clearly see how dramatically our behaviour has changed over the last years, we can still find managers and entrepreneurs who do not believe it is important to invest into their online presence. Sadly. However, often times it is only a matter of a few minute discussion to make them realize what they thought is actually wrong and harms their business. That’s the reason for this article. So why you should work hard on building your image online even if you are not a traditional e-commerce?

Benefits of havig a professional website

You don’t need to be an expert to see that more and more people use internet to find a solution to more and more of their problems. That is why they expect to find you online and this alone should be enought for a true business professional to understand why it is inevitable to start building a professional online presence.

Be discovered
Why websites that were built ten years ago don’t work anymore? Because they were designed as a summary of what you offer with a list of simple bullet points. Today, this kind of websites is obsolete because customers simply can not find them. Contrary, well-planned, thought out and designed website reflecting target customers and portraying benefits of what it is that you offer using the right keywords (SEO) enables you to be discovered at first positions of google search result page. People don’t search for your company name. They search for a solution to their problem and that is exactly why you need to offer an answer to this to make it easier and convenient for them to find you.

Good first impression
Your wesite is an equivalent to the store front. It takes less than one second to make a judgement about you for people. This judgement that is going to influence the whole relationship you are going to have, if there is going to be any relationship, takes less than a blink of an eye. Looking visually attractive to impress your customers is what separates professional organizations from amateurs. It is also why “love at first sight” exists and it is why you should use this our emotional characteristic to your benefit.

Nurture relationship
Whatever it is that you offer, it exists to solve a problem of some kind. An old famous marketing line says “people do not shop for drills; they shop for holes in the wall where they will put photos of their children.” Your website is a perfect place - potentially an infinite space - for you to talk about all your products’ benefits and positives of cooperation with you. The second your potential customer starts searching for a solution to their problem, he can find you in the results and once you, it’s an incredible opportunity for you to establish yourself as an expert and a friend who can help him. Then, i is only a matter of time once he is back and ready to do business with you.

 "It is pointless to be good if nobody knows you." 

Build credibility
Trust is likely the most important element of business. No one ever does business with somebody who can not be trusted. Website is a perfect tool to prove not only your level of professionalism, but also show that what you say is true and thus you are the one who can be trusted. There are many ways to do this; from testimonials to case studies to certificates and other things, website enables you to design a perfect buyer’s journey and fill important pieces with the right information to persuade potential customer that you can hold your word.

Home and 100% control
Social media and pre-designed sites are good and for sure they are big asset, especially social media, and you should use them to your benefit. However, there’s a catch: if something is owned by somebody else, they can change everything at any time holding you hostage. Social sites release updates almost every week and regularly even reinvent themselves with huge transitions forcing you to adapt visually, functionally and else. Your own website, as opposed to that, is you home that you can dwell on. It looks as planned, it works as planned, no matter what. Moreover, it enables you not only to communicate, promote yourself and build relationships but also to provides many functionalities that will help your daily business (file management, HR and CSR activities etc.).

Summary

Saying that you don’t need a website because you don’t sell online or customers can find you in online databases is delusional. A professional website that is 100% under your control, that works under all conditions on all devices enables you to attract people that you keep losing because they simply can not find you online or they can find you, but what they discover is less than appealing and sending them to your competitors instead. Let’s do it the right way.
_

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Top 3 services every organization needs today.

Solves who you are.
The Brand DNA is a strategic document describing your brand, your business & your audience so you can make right decisions more efficiently.
 More...

Solves how to present who you are.
You only have one chance to make a great 1st impression so you better do it right. With a professional presentation you will do it right.
 More...

Solves how to present who you are online.
If you want to be a successful organization and you still do not have a well-designed website, you are doing it wrong.
 More...

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to work with you.

 ©2017   Brandetta   I   Premium Business Munition
Kosice  I Slovakia  I  EU

It would be great to work with you.

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Košice  I  Slovakia
European Union

 ©2018   Brandetta   I   Premium Business Munition

+ 421 904 920 528 

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